The Gulf News has launched their SMS service that will give the latest news updates to its subscribers via SMS. This service is available for all the DU and Etisalat subscribers for four dirhams per week. The service can be activated through a simple SMS. The Etisalat users can activate the service by sending Gulf to 1110, while Du users can activate the service by sending sub gulf news at 9514.
This service will send the most important news bulletin. The suggested bulletins will be first sent to the journalists across the newsroom and then filtered with only the most important headline news. The SMS are sent before these headlines are released on the web. The people get the most updated local, regional and global stories. This is a breaking news service and the news itself drives the agenda of the SMS service. The news of the day will determine the number of messages and the content of the messages.[junkie-alert style=”white”] The sms news alerts in this service will reach the subscribers before it is published on the web[/junkie-alert]
The local news could be anything from the announcement of holidays to the major accidents. The news displayed on the cover of the news paper will constitute the international stories.