Karachi: The awards ceremony for the best advertising agencies for the year 2012 was held on Friday by Pakistan Advertisers Society (PAS) at Expo Center. Top advertising agencies and companies got the awards in different categories for their outstanding display of art and creativity. The detail of results is mentioned below,
| CATEGORY | CAMPAIGN TITLE | COMPANY | AGENCY | |
| Art, Culture & Entertainment | KARACHI- Haar Na Mano | Made for Stage Productions | HEADLION | |
| Banking & Financial Services | Easy Paisa Mobile Account | Telenor Pakistan | Adcom (Pvt) Ltd. | |
| Beverage – Cold | Pepsi Ramadan | PEPSICO | Walter | |
| Beverage – Hot | Har Mizaj Say Aashna | Tapal Tea | Adcom (Pvt) Ltd. | |
| Breakfast Foods & Dairy | Hero Bannay ki Tarang 2 | Engro Foods | Kontent Head | |
| Computer & Internet Service Providers | Jo Chaho | Wateen | Adelude | |
| Construction & Real Estate | Naya Nazimabad | Arif Habib Group | Orient Communications (Pvt) Ltd. | |
| Consumer Electronics | Edo-Lite | Haier | Brandstirr (Pvt) Ltd. | |
| Cosmetics & Personal Care and Hygiene | Sunsilk- Clean & Fresh | Unilever | JWT | |
| Culinary | Knorr – The Taste of Chicken | Unilever | Lowe & Rauf | |
| Fabric Care | Sunlight – Launch | Unilever | Lowe & Rauf | |
| Health Care & Fitness | Sucral – Zero Calorie | Father & Son’s (Pvt) Ltd. | BE DDB | |
| Household Care | Vim Brand- Re Launch | Unilever | Lowe & Rauf | |
| Ice Cream & Desserts | Paddle Pop Elemagika | Unilever | Lowe & Rauf | |
| Media | Jinnah 2011 Campaign | Dawn Media Group | Creative Unit | |
| Media innovation | ILMPOSSIBLE | British Council | Adcom (Pvt) Ltd | |
| Package Food | Knorr Soupy Noodles | Unilever | Lowe & Rauf | |
| Public Service, Government & CSR | Kho Na Jaey Koi | Shaukat Khanum Hospital | Interflow Communications | |
| Snacks & Confectionery | Gluco Kid Testimonial | English Biscuit manufacturers | JWT | |
| Telecommunication Hardware Manufactures | Nokia Dual Sim Plus | Nokia | JWT | |
| Telecommunication Service provider | Khamoshi Ka Boycott | Djuice | Adcom (Pvt) Ltd. | |
The campaign of the year goes to Unilever for its Vim Brand – Re Launch
