Shahid Afridi will be the new ambassador for QMobile Brand. Previously, Kareena Kapoor was seen on TV screens advertising the latest genre of QMobile phones. Now these advertisements will feature Shahid Afridi after his exciting knock in the recent Asia Cup 2014. QMobile’s sudden switch from Kareena Kapoor to Shahid Afridi seems a bit extravagant as not much time has passed since QMobile hired Kareena Kapoor as their Brand Ambassador.
QMobile has been known for its expensive marketing tactics which is evident from the numerous Drama, music, modelling and Movie celebrities seen in its commercials. Its desperate and hasty marketing tactics might be one of the reasons behind its success of being Pakistan’s largest mobile phone company.
Shahid Afridi won’t be the first Pakistani cricketer to appear in QMobile adds. Misbah-ul-Haq was also seen in commercials to promote QMobile G300, while Umar Akmal promoted QMobile E50. But Afridi’s persona, especially after his recent performance, will be a major influence in the QMobile marketing campaign.
The choice of Afridi by QMobile seems timely with the approaching T-20 World Cup 2014. The commercial shootings have been completed and the advertisement is expected to be aired within a few days.