Pakistani actor and host Shaan Shahid has said that it is very sad and shameful that Pakistani media is only promoting Indian products which includes Bollywood, India Premier League (IPL). He said that Pakistani media is ignoring Pakistani products which is not suitable. Shaan said that lot of Indian content is shown on Pakistani channels which is vulgar and not part of our culture.
Lollywood actor Shaan said that we are living in Pakistan therefore every one (including media) should also promote artists of Pakistan in advertisements/commercials.
Film star Shaan recently showed no interest in Indian films. He also said that Government work is to formulate strategy and private entities must finance projects and promote Pakistani artists. He added that film industry standard can only improve if great films are made.
Lollywood star Shaan said that promotion of films is very important which is lacking in Pakistan whereas in India producers focus a lot on promotion/marketing of the film. He said in India promotion agreement is also made when film agreement is made with any actor/actress.