Pakistan Electronic Media Authority (PEMRA) and Intellectual Property Rights Organization (IPO) agreed to take joint action against Piracy in electronic media. PEMRA says in press release that pirated content on TV channels and cable TV are serious issue and they are affecting on quality on media.
Cable TV operators run pirated movies and other content without any hesitation. Although PEMRA has strict policies regarding piracy issues, PEMRA never took bold action to resolve content provider request. This new step may create troubles for those cable operators and TV channels who show pirated content.