Since Amazon opened their app store; they offered new apps for download each and every day for free. The deal has always been that if an app is featured as free then the developer would get at least 20% of the list price. We don’t have the news about Amazon changing the policy but recently they are making offers to certain developers to feature their app with nothing in return for free.
One developer received following piece of message from Amazon:
“As you may already know, the Free App of the Day offer placement is one of the most visible and valuable spaces on the Amazon App store. We would like to include your app “[Name Copyrighted]” in our Free App of the Day calendar. We have seen tremendous results from this promotion spot and believe it will bring you a great deal of positive reviews and traffic. It is an opportunity to build your brand especially in association with a brand like Amazon’s. The current price of this placement is at 0% rev share for that one day you are placed.”
The question arises is that why Amazon is doing this? The answer to the question is quite simple. May be Amazon was not going as good as it was hoped to go. Amazon might be featuring the apps for free to let people download the apps which of course they will never use. People download the free apps from Amazon just because they are free and in other words Amazon get to publicize its prepaid apps by doing nothing.