ARY Zauq Wedding Festival was watched by record number of viewers. According to Medialogic ARY Zauq was the most viewed channel during 16th to 20th January, 2012. ARY Zauq achieved Gross Rating Points (GRPs), Masala TV achieved 18.1 Gross Rating Points (GRPs) and Zaiqa TV achieved Gross Rating Points (GRPs).
ARY Zauq in its message has said that “we thank our viewers and advertisers for their tremendous support on ARY Zauq wedding festival and making ARY Zauq the most viewed food channel for the whole week (16th to 20th January, 2012).”
Now Masala TV and Zaiqa TV have to come up with some new ideas to attract viewers towards those channels.